Ruparelia Group Eyes Chinese Flower Market

Rajiv Ruparelia speaking to journalists in China Rajiv Ruparelia speaking to journalists in China

Rosebud KPN Limited, a subsidiary of Ruparelia Group has expressed interest to export rose flowers to the Chinese market.

Speaking to Chinese journalists at the Kunming Flower Exhibition, Rajiv Ruparelia, the managing director of Rosebud said China is a potentially huge market.

Rajiv told the Chinese that from their green houses in Uganda, they produce half a million roses a day using environmentally friendly technology.

“We currently supply to the European market. We are now looking at supplying our roses to China. It is a huge market,” he said.

He said they have a variety or roses species coming in different colors and stems. “We guarantee our roses for ten days from time they arrive in China,”

“If there is a problem with any of our roses we replace them for free. “Our main competitive advantage is our consistency in production and supply as well as quality assurance.

Under Rosebud and Premier Roses, Ruparelia Group has remained the leading exporter of rose flowers in the country.

It is believed that Rosebud exported close to 16m high quality Rose stems to the World market during this year’s International Mother’s day last year.

"Statistics emerging from the sector indicate that Rosebud did our country proud by way of increasing their export capacity down from the normal 13m stems per month to over 16m respectively just within that one month of International Mother’s day festive," state minister for trade and cooperatives Michael Werikhe said last year.

Rajiv last year said Rosebud is now well placed and has capacity to export more high quality Rose flowers to the World market because they have increased on their acreage output, fighting pests on farm and the deliberate introduction of new high quality flower species.

"Rosebud assures the country that they have developed full capacity that enables them to export more volumes of flowers to the world  and promised to continue creating more jobs especially  empowering the women who are vulnerable to poverty as they carry the biggest burden of nurturing their families" Rajiv observed.

The Ruparelia Group last year acquired more land for the flower growing business. This land was acquired in Mukono and Masaka districts.

Already the family runs flower farms and production centers in Entebbe, Wakiso, in Wakiso district, just outside the capital Kampala.

Rosebud Limited and Premier Roses have put in place the right modern technology to ensure that the environment is health and that their workers are not in danger of any pollution.

“Our farm is equipped with the most modern water recycling equipment's that has helped to reduce land filling, need for conventional waste disposal and emission of greenhouse gases in our farm,” Rosebud revealed to this website in an interview highlighting the investment the company has done to safeguard the environment.

“We are continually doing research and development to conserve the environment, reduce the use of agrochemicals and improve efficiency in the use of natural resources. Our goal is to continue to co-exist with the natural environment and ensure the health, safety and welfare of employees,” it added.

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