One of the former 88.2 Sanyu FM radio presenters Chris Ireland has taken over the radio station as the general manager. Ireland first worked at Sanyu FM, Uganda’s oldest FM radio station, in 1993 following the station’s formation in December that year.
Ireland now replaces Betsy Mugamba who was recently fired by the station’s owner Sudhir Ruparelia after leaked audios pinned her for leading a workers’ strike in June.
“As general manager, Ireland will spark a new wave of dominance over the airwaves with a fresh set of presenters and a dedicated team with on goal in mind - to be the market leader of Uganda's radio scene,” the station said in a statement.
“With a natural inclination to music, Chris is best suited to guide the station that brags a sound that can only be described as ‘Today’s Best Music,” the statement added.
In the old days, Ireland, using the moniker of ‘Darling DJ Chris’ pioneered the very first morning show on Sanyu FM; he now returns 26 years later with a wealth of marketing knowledge that will push the station further.
As a marketer, Ireland has worked with MTN Uganda, SABMiller, Uganda Breweries, Broadband Uganda and Madhvani Industries among other places where he rendered his talents.
While he was away from Sanyu undertaking marketing jobs with various companies, Ireland founded a band called Code 9 that kept him around the entertainment circles of Uganda.